REPAIRS DAMAGE: Bid farewell to damaged hair with the goodness of Fermented Rice Water, Keratin and Wheat Protein! Make every hair flip count with hair free of dirt, grime and damage! Give yourself paraben & Sulfate-free goodness for healthier hair! REDUCES SPLIT ENDS: Prevent split ends and repair damaged hair with regular use of Rice Water Shampoo. Rice Water ensures that you have hair goals ticked off your checklist. PREVENTS HAIR BREAKAGE: Time to prevent hair breakage with protein power in Keratin that increases elasticity and volume to make your hair manageable and healthier! MADE WITH NATURAL INGREDIENTS: Dermatologically tested, the shampoo is free from Sulfates, Parabens, SLS, and Mineral Oils. SUITABLE FOR ALL HAIR TYPES: This shampoo is dermatologically tested & is suitable for all hair types.